Expert Insights
Facebook Heard the Call for Audio
My last blog post focused on how audio marketing is making a comeback. You can read it here:...
The New “Easy” Button!
QR Codes Are Back, But Are They Here to Stay?
Invented 2 decades ago, QR codes never really took off in the way that businesses and marketers had hoped. We all thought they would revolutionize...
Lessons Learned from the Pandemic
As our country slowly returns to “normal,” advertisers are beginning to evaluate the way they handled their campaigns during the heart of the...
Rekindle the Romance: A Study in Unsubscribe Pages
Be honest. If you’re an email marketer, your heart breaks a little bit every time someone hits the Unsubscribe button on one of your carefully...
Four Ways to Grow Your Email List Using Social Media Advertising
With the major changes in digital marketing and technology over the past decade, many expected the effectiveness of email marketing in fundraising...
What Is Podcasting Really? And Why Should Ministries Use It?
According to Google’s Oxford Languages dictionary, a podcast is defined as a digital audio file made available on the internet for downloading to a...
Working Together for Stronger Relationships: Public Relations and Influencer Marketing
Although it is not considered a part of Public Relations, Influencer Marketing certainly has a place within an organization or brand’s PR strategy....
Audio Marketing Is Making a Comeback!
What goes around, always come back around, right? Ready or not, audio marketing is back! Audio Marketing is not a new concept, it is just evolving....
Numbers or Narrative—What Moves You?
Numbers matter. Numbers that can go into charts and into annual reports, that indicate success or failure, that can help us benchmark and set goals....
The Possibilities for Out-of-Home Advertising
It used to be when you heard the term “out-of-home (OOH) advertising,” you would immediately think of billboards. And while billboards still hold a...