Expert Insights
Is Your Digital Fundraising Specific Enough to Be Effective?
There are many important rules when it comes to fundraising, but one that is often overlooked, especially in digital ads, is specificity. The adage...
More Than a Merry Christmas!
The Christmas holidays are always a very special time of the year. It is a time when we express our heartfelt appreciation for others through our...
Top Public Relations Trends in 2021
I think it is safe to say that we are all ready to leave 2020 behind and begin a fresh start in 2021. For most organizations and ministries, this...
Discover Your True Colors in Two Easy Steps
In my previous blog, “Discover Your True Voice”, I suggested ways organizations and ministries could pinpoint their brand’s authentic voice. As a...
Happy Sweet 16, Facebook!
It is hard to imagine a time without Facebook, the largest social media platform. In fact, if you are 16 and under, you cannot imagine a time...
Is Your Website Caveman-Ready?
What’s the caveman test as it applies to your website? Simple. If I put a computer in the hands of a caveman—someone who doesn’t know the first...
Radio Continues to Be Resilient Even as It Changes
Radio seems to have an amazing resiliency. With the advent of television, media pundits were declaring the end of radio. It didn’t happen. With the...
Think Like a Donor—And Reach Them Where They Are
Before the dawning of the digital age, the donor experience was a more involved process. Typically, donors watched you, listened to you, or laid...
5 Tips for Public Relations Campaign Success
The purpose of a Public Relations campaign is to effectively communicate your message to a specific audience. Each PR campaign should have a direct...
Discover Your True Voice
For many years, I had a passion for singing. I was fortunate to have patient and persistent vocal instructors in my youth, and I even considered a...
