Expert Insights
The Story That Keeps Donors Coming Back
In nonprofit communications, it is easy to assume the answer to donor drop-off is more: more emails, more data, more urgency. But year-over-year,...
How Can Email Segmentation Improve Christian Donor Conversion Rates?
Your ministry’s email list is one of the most powerful tools in your fundraising strategy. A healthy list provides steady giving throughout...
Maximizing GivingTuesday: Turning One Day Into Lasting Impact
GivingTuesday has become one of the most powerful global movements for generosity. Every year, on the Tuesday after Thanksgiving, millions of people...
Understanding the Google Ads Grant Program
The Google Ads Grant provides nonprofits with free credit to run search-only ads on Google. These ads appear in search results when someone types in...
Developing a Digital Asset Management System
Nonprofits and ministries design assets to support the work, communications, and building awareness for their organization. These assets are an...
Beyond the Launch: 4 Steps to Keep Your Marketing Momentum
When you launch a new brand, fundraising campaign, or outreach initiative, it is a major milestone—the result of months of strategy, approvals, and...
Plan Church Ministry Events That WOW!
Whether you are launching into a brand new year, are halfway through your church calendar of activities, or are scrambling to jam-pack the last...
How Social Proof Widgets Build Trust for Christian Nonprofits
In a world where trust is currency, Christian nonprofits face both unique opportunities and challenges in cultivating donor confidence. While...
7 Reasons Donors Never Give a Second Gift
Every organization wants more new donors, and with good strategy and hard work, you can get them. But your goal is almost never to get a one-time...
PIVOT POWER Finding Opportunity in the Unexpected
Leadership is not just about vision, strategy, and execution—it is also about response. Anyone can lead when the path is clear, and the outcomes are...
