Insights from our Experts
The 5 Top Metrics in Facebook Fundraising and What They Tell You
In the modern world of digital fundraising, data abounds. There is no shortage of information; in fact there is often too much information, which...
Your Brand Is Talking—What Is It Saying?
Let me briefly talk to you about the brand I know best … Infinity Concepts is an integrated brand communications agency that helps organizations...
Making Friends with the Media
Let’s admit it: there’s a certain thrill we receive when we get a positive reply to a pitch, or a reporter drops an email in response to...
How to Build a Leader with H.E.A.R.T
I currently serve as Director of Connections at my church, and it has been an incredible learning experience. Our church has seen exponential growth...
Unleashing the Power of Instagram Reels: 7 Proven Strategies for Your Organization
Instagram Reels have been a dynamic addition to the social media platform that enables users to create and distribute short, engaging video clips...
The Value of Teamwork
This past weekend my 10-year-old daughter had her first basketball tournament. Watching the girls play made me realize how being on a team at a...
Authentic Branding: Why It Matters and How to Implement
In a world where customers are bombarded with countless marketing messages, 2023 will make it even harder for businesses to stand out and get...
Diversity Should Include Those Who Are 50-Plus
With all the hype today about diversity in advertising, I recently found a statistic that shows me that today’s “diversity” is...
The Role of the Communications Calendar in Your Email Marketing Strategy
Let’s face it: we live and breathe by our calendars. Penciling in after-school soccer practice, oil changes, doctors’ appointments,...
How Ministries Can Leverage YouTube To Reach Millions
Many ministries are on YouTube, but they are not leveraging YouTube. There is a difference. Having a presence and getting traction are not the same...