Discover Your True Colors in Two Easy Steps

In my previous blog, “Discover Your True Voice”, I suggested ways organizations and ministries could pinpoint their brand’s authentic voice. As a bookend to that blog, I wanted to address two easy ways to define and develop your brand’s color palette. While it seems simple

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Happy Sweet 16, Facebook!

It is hard to imagine a time without Facebook, the largest social media platform. In fact, if you are 16 and under, you cannot imagine a time without it! In honor of Facebook celebrating its 16th year of existence this past February, we thought it

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Is Your Website Caveman-Ready?

What’s the caveman test as it applies to your website? Simple. If I put a computer in the hands of a caveman—someone who doesn’t know the first thing about navigating a website—will he answer 3 simple questions? What’s your mission? Why should I give?

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Radio Continues to Be Resilient Even as It Changes

Radio seems to have an amazing resiliency. With the advent of television, media pundits were declaring the end of radio. It didn’t happen. With the growth of digital, radio once again, along with other “legacy” media, was written off. But radio continues to survive and,

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5 Tips for Public Relations Campaign Success

The purpose of a Public Relations campaign is to effectively communicate your message to a specific audience. Each PR campaign should have a direct objective, clear message, and targeted audience. A strategic Public Relations campaign might be the added boost your organization or ministry needs

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