5 Things to Consider When You Pitch to the Media

The relationship Public Relations professionals have with the media is crucial for success. Yes, it is certainly most important to understand your client(s) and their target audiences, but it is equally as important to be knowledgeable and selective when you choose and foster relationships with

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Should You Consider a Minimalist Logo?

There is a common trait often shared among successful businesses and organizations: their logos are usually simple, unique, and widely recognizable. Logo design trends are constantly evolving. They are never one-size-fits-all. And when it comes to your logo, it can be tempting to stick with “Old

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7 Fundraising Metrics Every Nonprofit Should Track

When it comes to determining the effectiveness of your nonprofit or ministry fundraising program there are SEVEN FUNDRAISING PERFORMANCE INDICATORS that can objectively show you how well you’re doing. Without these indicators, you are unable to identify areas where you are succeeding and areas that need

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