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The Power in Knowing Your Clients

The Power in Knowing Your Clients

At Infinity Concepts, as with most businesses, clients are of the utmost importance. We carefully hire employees who are customer service-oriented and who we know will do whatever it takes to serve our clients well. Proper client service is key for any organization to...
Gen Z and Media Consumption

Gen Z and Media Consumption

Generation Z, those born between 1997 and 2012, consume media in very different ways from previous generations. Understanding a little of how they operate is important if you want to market to this generation. Generation Z, or Gen Z, represents about 20 percent of the...
Every Digital Campaign Has a Research Cost

Every Digital Campaign Has a Research Cost

When you are considering a new product, fundraising, or service campaign, you likely account for things like the audience, messaging, and conversion pathway. Very few organizations are paying for research when they plan a new campaign but almost all will end up paying...
Create Hunger with Your PR Words

Create Hunger with Your PR Words

Words matter. If we are attempting to communicate with other human beings, and even animals, words are our bread and butter. They are the sustenance of the PR profession. The words we use can make the difference between a story that generates interviews and one that...
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