Expert Insights
3 Quick Tips to Improve Your Year-End Fundraising Emails
Year-end fundraising is the most wonderful time of the year! You know what that means—the Season of Giving is almost here. The Season of Giving is a...
Fundraising Video Has to Be Expensive, Right?
Not many years ago the word “video” was almost universally understood to mean thousands of dollars in the advertising world. Many nonprofits stopped...
Challenges Always Present New Opportunities
Infinity Concepts recently released a new research report: The Ripple Effect: Congregations, COVID, and the Future of Church Life. This report is...
Stop Your Nagging: The Rules of Following Up
PR professionals invest a great deal of time and consideration into crafting the perfect pitch and tailoring a media list. Once the pitch is sent,...
Why You Need a Fundraising Calendar
Thomas Edison once said, “Good fortune is what happens when opportunity meets with planning.” Unfortunately, organizations often fail to plan ahead,...
Your Morning Routine Is Key to Success
Time management is a huge part of who we are at Infinity Concepts. Whether you are an executive director for a nonprofit, a ministry leader, or a...
Personalize to Maximize Engagement
In 2021, sending an email can be as good as having a real conversation with a person. If you are using email for your marketing and fundraising...
Four More Things You Should Know About Podcasting
With all the hype about podcasting, it seems everyone has a podcast these days. And, as the number of existing podcasts has surpassed two million,...
Understanding Apple’s Mail Privacy Protection and How to Prepare
The digital marketing landscape is constantly changing and marketers need to be prepared for an upcoming shift that will disrupt email marketing. In...
7 Tips for Nonprofits to Maximize Podcasting
More and more nonprofits are getting into podcasting at some level. It can be a powerful medium to reach people, but to get the most out of it, you...