Expert Insights
Identify Blind Spots, Focus Your Vision, and See Better Results
Usually, leaders take time at the start of a new year to reflect on the previous year, identify what worked and what didn't, set new goals, look for...
7 Tips for Ministries to Use YouTube Well
YouTube is one of the largest media platforms in the world and offers many opportunities to nonprofits. But to get traction on YouTube, the platform...
Mobile Giving Needs Beautiful Donation Pages … Anywhere!
A guest post by Kimber Wiggs – Qgiv These days, we live our lives on the go, so it makes sense that mobile devices are how many of us interact with...
Reasons to Add Radio and Podcasts to Your PR Strategy
When I first started in PR, my team considered successful earned media for a client as booked television interviews and articles published online or...
Streaming vs. Linear: Time to Rethink your Advertising Strategies
Due to the growth of streaming platforms, cable TV subscribers have been on a steady decline for the past few years. See more here (“Impending Doom...
5 Best Practices for Content Creation
It is the 2020s and CONTENT is KING. Whether you are a business, a nonprofit, or a ministry, you are in the business of building a brand and...
Improvements in Closed Captioning?
As more and more video creators are embracing closed captioning and other related services, they are developing new methods to produce them. The...
3 Quick Tips to Improve Your Year-End Fundraising Emails
Year-end fundraising is the most wonderful time of the year! You know what that means—the Season of Giving is almost here. The Season of Giving is a...
Fundraising Video Has to Be Expensive, Right?
Not many years ago the word “video” was almost universally understood to mean thousands of dollars in the advertising world. Many nonprofits stopped...
Challenges Always Present New Opportunities
Infinity Concepts recently released a new research report: The Ripple Effect: Congregations, COVID, and the Future of Church Life. This report is...