Expert Insights
5 Reasons Why Donors Lapse and How to Prevent It
A successful donor retention program is a crucial component of your overall fundraising strategy. Finding and acquiring new donors can be hard—and...
What Is a Strategy?
If there is one big overused and misused word I hear on a regular basis, it is “strategy.” This term is thrown around loosely and used in many...
A Better Alternative
My long-time friend and colleague, Phil Cooke, recently posted a blog article entitled: Leaders: There May Be a Better Alternative Than Hiring Full...
Is Public Relations Your Fundraising Campaign’s Missing Piece?
The goal of a strong fundraising campaign is to inspire supporters to give to your organization or cause, and ideally, create a long-lasting...
Two Decades of Innovation
What does it take to build a premier Christian brand communications agency that serves clients not only across America but also around the globe?...
The Digital Sibling to Direct Mail
Paid email programs, or sponsored emails sent out to high-quality targets on your behalf, are a great addition to any integrated lead generation...
Three Tips for Improving Your Donation Forms
Vying for the attention of your donors, especially new donors, is extremely difficult in a world filled with so much noise and distractions. Imagine...
Your Media Plan: It Is Time to Embrace the Change!
If we have learned anything from the past (almost) 2 years, it is that things change! Sometimes dramatically! Everything changed from how children...
Too many hats
As busy, creative people working with purpose, we all wear too many hats. “If I could just find someone to handle all the sales, I could get back to...
A New Generation of Consumers
There is a new generation of consumers on the rise: Generation Alpha. This group, whose name was coined by Australian-based social researcher Mark...
