Expert Insights
3 Tips To Improve Your Email Deliverability
The world of email marketing is constantly changing. Whether you are fundraising, promoting products, or building awareness, communications...
The Importance of a Crisis Management Plan
Every organization will at some point be faced with a crisis situation. A crisis is any situation that challenges the reputation of your...
Facebook Livestream Policy News Update
This week Facebook announced that it will restrict users who attempt to use their livestream tool to “cause harm or spread hate.” Users who...
Branding Your Church’s Media Ministry
One of the keys to developing adequate funding for your church’s media ministry is to develop an independent brand identity for your media outreach....
3 Top Social Media Trends to Consider in 2019
Trends. They’re ever-changing and imitating them doesn’t guarantee success. In reality, the only trend you need to follow consistently—especially in...
Bringing Donors Back to Life: Engaging Lapsed Donors
One inevitable truth about donors is that they eventually stop giving. You will have a certain percentage each year who fall into this category. ...
From Parking Lot to Parking Lot
How to Cause Your Church to Grow Recently a pastor of a church of about 250 attendees gingerly shared with me that he desired to see his church grow...
Television Audience Fragmentation
As new technologies emerge and become more mainstream, video viewing audiences are becoming more and more fragmented. What this means is that it is...
Which Is Better – Digital Donors Or Leads?
Digital fundraising has two major approaches these days when it comes to finding new donors – donor acquisition and lead acquisition. The first has...
Use the Magic of Scale in Your Design
Have you ever stared at a design you created and thought, “It is okay, but it needs … something.” Countless times I’ve spent hours on a design, only...