Expert Insights
Kissing Cousins: Marketing and Public Relations
Marketing and Public Relations (PR) are the same, right? Nope. They are in the same family, but they’re not the same thing. They both work very well...
Lights, Camera, Action! Lawsuit?
You and your advertising agency have worked hard. You’ve spent a month coming up with creative ideas to help your organization bring awareness to...
5 Tips for Trying To Catch Lightning in a Bottle on Facebook
Facebook can be a tough proving ground, no doubt about it. And it is easy to see success, just log on and look at your news feed. What you see are...
Are You Able To Unplug?
This year on March 7 we celebrated National Day of Unplugging. I only heard about it that day, so I was not able to participate this year. But next...
What Statement are You Making with Color?
Spring is here! Soon trees will be blossoming and our flowerbeds will be as colorful as the rainbow. After a long cold winter the bright colors...
A Day in the Life…
One thing you can say about life at an ad agency is that no two days are ever the same. Some days are filled with crazy deadlines that must be met,...
Doing Facebook Promotion on a Shoestring Budget
There are two things I ask people who want to use social media effectively. What are your objectives? And, what is your budget? Everything after...
The Impending Tsunami of the Millennials
What role will you play in this next decade as we begin the changing of the guard, as Millennials take over the workplace? Analyses and statistical...
Be the Expert
Have you ever seen an expert on a television news program and said to yourself, “I could do that,” or “He has it all wrong and doesn’t know the...
The Fork in the Road
I recently read a posting in the Monday Morning Memo by Roy H. Williams that I thought was outstanding. In the article Roy discussed the difference...
