Expert Insights
Be the Expert
Have you ever seen an expert on a television news program and said to yourself, “I could do that,” or “He has it all wrong and doesn’t know the...
The Fork in the Road
I recently read a posting in the Monday Morning Memo by Roy H. Williams that I thought was outstanding. In the article Roy discussed the difference...
Three Week Check Up
We are three weeks into 2014 and I just thought I’d ask — how are your New Year’s resolutions? According to a recent study, only 8 percent of...
8 Email Fundraising Tips
Never lose sight of the basics! These best practices should always remain a part of your email fundraising efforts. Feel free to share these tips...
Christian Digital Media in 2014
2014 is upon us. While we haven’t adjusted to writing this year’s date, we in marketing and media are well accustomed to at least one promise of...
Strategic Start to 2014
The beginning of every year is a time of personal reflection and resolution. Are you doing the same for your organization or ministry? Here are a...
Crafting SEO for People, Not Just Google | A Case Study
When you search for something on Google, do you care how well optimized each website in the search results is? Probably not, you only really care...
Take a Page from Amazon’s Playbook
I admit, I'm a nerd. Watching 60 Minutes on a Sunday evening is something I've done all my life. My parents watched it when I was growing up with...
PR: Hop on the Holiday Hubbub
It’s hard to believe the holiday season is upon us. Next week, Thanksgiving arrives, and three weeks later, it’s Christmas.Your organization gives...
Do you remember these social media failures?
With the success of many social media sites, including Facebook, Twitter and LinkedIn, many people forget about all the social media sites that...
