Expert Insights
How to Build a Leader with H.E.A.R.T.
I currently serve as Director of Connections at my church, and it has been an incredible learning experience. Our church has seen exponential growth...
Unleashing the Power of Instagram Reels: 7 Proven Strategies for Your Organization
Instagram Reels have been a dynamic addition to the social media platform that enables users to create and distribute short, engaging video clips...
The Value of Teamwork
This past weekend my 10-year-old daughter had her first basketball tournament. Watching the girls play made me realize how being on a team at a...
Authentic Branding: Why It Matters and How to Implement
In a world where customers are bombarded with countless marketing messages, 2023 will make it even harder for businesses to stand out and get...
Diversity Should Include Those Who Are 50-Plus
With all the hype today about diversity in advertising, I recently found a statistic that shows me that today’s “diversity” is...
The Role of the Communications Calendar in Your Email Marketing Strategy
Let’s face it: we live and breathe by our calendars. Penciling in after-school soccer practice, oil changes, doctors’ appointments,...
How Ministries Can Leverage YouTube To Reach Millions
Many ministries are on YouTube, but they are not leveraging YouTube. There is a difference. Having a presence and getting traction are not the same...
The Ultimate Nonprofit Digital Checklist for Crafting an Effective Fundraising Strategy
Fundraising is essential for nonprofits to survive and thrive, but it’s not always easy. With so many moving parts to keep track of,...
Email Is Still King for Courting the Media
Despite its advancing age, and the predictions by some that it may be dethroned, 95 percent of Americans still depend on email as one of their main...
Influencer Marketing—Is This Another Game of Telephone?
Have you ever played the game of telephone? To begin, participants line up in a row. The first person in the line comes up with a sentence and...
