Expert Insights
Don’t Discount Traditional Media Too Quickly
With all the media options available today for promoting your product or ministry, it can become overwhelming trying to figure out what will give...
Have You Checked Your Alignment Lately?
A brand is defined in many ways… There was a time when a brand simply referred to a name, slogan, symbol or logo. But in more recent years, a brand...
Are Your Media Partners “Facebook Certified?”
Digital advertising has taken its place in the media marketplace. Digital advertising is popular because it is affordable, measurable, and...
4 Ways to Appreciate Your Donors
As we approach the Thanksgiving holiday, it always puts me in the mindset of what I am thankful for. My family, my friends, and my church are all at...
Top 5 Ways Media Relations is Like Customer Service
I’m a big fan of Amazon. I trust Amazon, I believe in Amazon, I love Amazon. I know with absolute certainty that when I order from their website I...
Google Ad Grants For Non-Profits | 9 Things You Need To Know
In order to provide some support for philanthropic initiatives, Google provides a grant system that many nonprofits can make use of. This amounts to...
Raise More Money This Year-End
Did you know that nonprofits raise up to 40% of their donations in the last six weeks of the year? How is your organization gearing up to MAXIMIZE...
Three Retargeting Strategies To Maximize ROI
Retargeting is a digital marketing strategy that is growing and being used in new and innovated ways. It is a form of online advertising that can...
Starting a Media Ministry: Choose Your Medium–Radio
If you are a local church or ministry and you are considering starting a media ministry, consider radio. It is local, it is relatively inexpensive,...
The Value of Working With Consultants
Most thriving ministries or nonprofits are looking for ways to go to the next level — to increase their revenue, to expand their media footprint, to...