Public Relations for Nonprofits

Just like any corporate organization, large or small, nonprofits need an effective Public Relations strategy. There is value in Public Relations for all organizations. You may have a smaller budget and fewer staff, but that does not mean your nonprofit or ministry cannot effectively promote

READ MORE

The Inherent Power of White Space

I am on a quest to minimize. Interestingly, I have been on this quest for many years, and just when I think I have reached a point when my accumulated stack of stuff has been conquered and cleared out, another one seems to take its

READ MORE

The Power of Americans Age 50-plus

In television advertising, the most coveted audience segment to go after has traditionally been the 18-49 age group. But, being a member of the 50-plus age group myself, I contend that the older audience might be the better group to consider targeting. I recently came across

READ MORE