Expert Insights
The Impact of A/B Testing in Your Email Marketing Campaigns
It’s no secret that email marketing has been widely adopted by many businesses and organizations as a tool to communicate with current and potential...
How Seasonality Affects Facebook Fundraising
Fundraising depends on reaching people with the right message at the right time. Seasonality has long been understood to impact giving because...
How Much Should You Spend On Marketing?
Years ago, I worked as the Senior VP for a national ministry. While this organization had a robust fundraising program, there were no additional...
Display Advertising 101: What It Is and When You Should Use It
If you’ve been involved in marketing for your organization or ministry, you’ve probably heard the term “display advertising” used at some point. But...
The Captivating Power of Public Relations Stories
Someone at dinner says, “I’ve got to tell you what happened to me this week,” and we stop. The room quiets and eyes focus on the teller of the tale....
Using SEO For The Sake Of Direct Traffic
Conventional thinking states that search engine optimization is typically something to focus on in order to reach those who want what you have but...
3 Keys to Developing an Awesome Brand
A while back, I started an experiment. It all started one day when I was getting my son a drink. I brought him the drink and as a way to prompt him...
Display Advertising: Why Is it Important?
Because it works! Display advertising is a great way for small businesses to increase their brand awareness and reach relevant consumers. Display...
2022 Fundraising Trends
While every organization is different and has its own strategies, there are some fundraising tools that are trending that no one has the luxury to...
Streaming Television’s New Dilemma
As the options for new original programming grows exponentially and the number of streaming services increases, viewers are beginning to express...
