Expert Insights
Night Shift at the Idea Factory
Creativity, I’m convinced, is a blue-collar job. I think this way because my grandfather worked in steel most of his adult life. He was a brilliant...
Embrace Your Uniqueness
Our family loves Chick-fil-A. I mean, really loves Chick-fil-A. I think the peanut oil runs through our veins. When we get in the car to go...
Out-of-Home is Making a Resurgence
Out-of-Home (OOH) Advertising, most often referring to billboards, is making a resurgence. Once more, those who predicted that traditional...
Digital Micro-Donations 101
Recent research shows that charitable giving in America is holding strong in terms of total dollars given. But there are more charities and more...
Knowledge is Power…and Influence!
In today’s culture we are overwhelmed with the sheer volume of opinions and insights bombarding us from multiple media channels. So, you might ask...
Five Qualities to Look For When Hiring the Right People
Often, I talk with ministry leaders and senior pastors who have a burning passion inside them to accomplish an extraordinary vision, but express...
A Friendly Pair of Eyes
Several years ago, we were working with a church that was going through a number of internal changes. The two objectives of our engagement were to...
4 Deadly Branding Mistakes
You will never get a second chance to make a first impression. – Will Rogers First impressions. A majority of the time they are off-base and...
7 “Lacks” Hindering Your Organization
Projects get lost — despite the best intentions of everyone involved. And no one can quite put their finger on what happened. Below are seven...
The Next Phase of Television
“Watching television” is a thing of the past. Now, we “consume video.” Every electronic device we own is now a potential video viewing screen, and...
